Legend of Beauty Award
JP(Los Angeles, January 21, 2014) — John Paul Dejoria, cofounder and CEO of John Paul Mitchell Systems, and cofounder and co-owner of Paul Mitchell Schools,received Beauty Industry West’s Legend of Beauty Award.Every other year, Beauty Industry West’s board of directors honors an innovator whose thinking, commitment, and practices have changed the direction of the beauty industry in significant ways and who has contributed to the advancement of the industry as a whole. This year’s award went to John Paul DeJoria at a gala luncheon at the Crowne Plaza LAX Hotel. John Paul also presented the keynote address, sharing his experiences and initial challenges in co-founding John Paul Mitchell Systems. He also discussed his environmental commitment and the distribution choices that have distinguished him as a true leader in the professional beauty industry.
John Paul DeJoria’s rags-to-riches story exemplifies the American Dream. Once homeless, he struggled against the odds to achieve success, launching three global enterprises and paying it forward, living by his motto, “Success Unshared Is Failure.” With just $700 he started John Paul Mitchell Systems, converting it into the largest privately held salon hair care line, and later turned a passion into success by founding Patrón, the world’s number one ultra-premium tequila. A longtime activist for sustainable business practices and corporate responsibility, John Paul makes these practices paramount as he continues to evolve and grow his businesses, and inspire others.
In 2007 John Paul DeJoria signed a legally binding document dictating that none of the family members or generations to come are to sell part of or the entire John Paul Mitchell Systems Company for 360 years, ensuring that the products will always remain professional and will stay where they started, with the Mitchell and DeJoria families.